In this episode, host Roger Christie interviews Chris Morrison, Founder and Managing Partner at executive recruitment and leadership advisory firm Meritos. Together they discuss the value of LinkedIn for new CEOs as well as providing practical advice to help you make the most of your time on platform and most importantly, how you can have the greatest business impact via LinkedIn even before day one.
Chris is an ideal guest to provide perspective and advice on this topic; someone who has helped hundreds of leaders manage this very transition and someone who knows a thing or two about LinkedIn as well. It was a pleasure to have Chris in the Your Digital Reputation studio. Tune in below to hear more!
Feel free to drop Roger Christie a note with any thoughts from this conversation. If you want more on all things digital reputation, be sure to subscribe below to the Your Digital Reputation newsletter. Join hundreds of subscribers from around the world already signed up!
ROGER CHRISTIE & CHRIS MORRISON: THE VALUE OF LINKEDIN FOR NEW CEOS?
In this episode, Roger Christie and Chris Morrison emphasise the importance of seizing the opportunity on LinkedIn for greater success when transitioning into a new role, whether you’re a new CEO, aspiring CEO, or a leader transitioning into a new managerial positions.
Rather than avoiding LinkedIn due to perceived risks, both encourage listeners to view it as a platform for taking control of their narrative and expanding their network. They stress the significance of proper planning, building relationships, engaging with others on the platform, and making strategic posts even before assuming the new role. By doing so, individuals can significantly increase their chances of achieving greater success in their new position. This episode underscores the potential of LinkedIn as a tool for professional growth and success, urging listeners to make the most of this opportunity.
The episode also delves into the importance of actively participating in online conversations to establish rapport, trust, and credibility with audiences. Roger and Chris emphasise that leaders must engage in these conversations to connect with people and share more about their leadership style. This entails commenting and interacting with key stakeholders online, attentively listening to their thoughts and opinions, and responding to them. This engagement is particularly crucial in the early stages, even before making any firm public statements or finalising strategies with the board.
The episode also highlights that leaders cannot influence conversations they are not a part of. Instead of passively observing and hoping others will manage their reputation, leaders should take control of their own narrative and actively engage in conversations. This allows them to shape how they are perceived and build credibility with their audience.
Additionally, the episode emphasises the value of listening to identify key stakeholders online and understand ongoing conversations. By actively listening, leaders can gather valuable information and insights that inform their decisions and enable them to make more informed choices. This listening process can begin even before a leader is officially announced, as employees and stakeholders will be seeking information about the leader.
Being visible and active online equally helps stakeholders and potential employers form an impression of a leader even before meeting them in person. This can create connection points and facilitate more meaningful commercial conversations. The episode suggests that intentionally sharing ideas, vision, and values on platforms like LinkedIn can help leaders establish their personal brand and effectively manage their reputation.
Overall, the episode stresses the importance of actively participating in online conversations. By engaging with key stakeholders, sharing thoughts and ideas, and attentively listening to others, leaders can establish themselves as credible and trustworthy figures in their respective fields.
Follow Roger Christie on LinkedIn: linkedin.com/in/rogerchristie
Follow Chris Morrison on LinkedIn: linkedin.com/in/chrisgmorrison
