Well hello 2023 (and, yet, goodbye January!). This is a huge year for your executives on social media.
The stakes – talent attraction, staff retention, stakeholder trust – are higher than they’ve ever been.
How are you feeling about it all?
I’m genuinely excited.
We’ve hit the ground running at Propel (more on that below) and I’m feeling fired up about the missed opportunity among Australia’s most senior leaders online – and importantly, the ASX200 data that backs it up.
Your leader’s digital reputation matters because it’s the one thing anyone, anywhere can access to make decisions about them – and your company.
But, despite this reality, 85% of ASX200 CEOs are largely choosing to stay silent on key platforms like LinkedIn.
While competing for crucial talent and investor dollars, the vast majority are watching from the sidelines while others control their destiny online.
So, if that’s the challenge your facing, where should you start?
The easiest thing?
Benchmarking data.
How do your leaders’ digital reputation efforts stack up against industry? Do you know where to improve, what’s a risk, and how to apply tried-and-tested best practices?
As an example, here’s how the CEOs of Australia’s big four banks fared on LinkedIn in 2022.
And there are many more similar insights and ideas I can share over coffee.
We have the data, we have the examples, we have the methodology and resources to help leaders grow from anonymity to competency (and beyond).
Most importantly, we have an unwavering respect for your reputation, and a desire to see your leaders thrive online this year.
Drop me a note if you’d value that coffee to unpack the report and discuss your circumstances (note: I happily take virtual cappuccinos for those interstate or overseas).
Getting your approach to executive social media right today will have a huge impact on your – and your organisation’s – success this year.
There’s plenty more news from our end (see below!) Hopefully we can catch up to talk it all through soon.
Take care in the meantime,
Roge
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